Search advertising
Future optionGoogle Local Services Ads management
Make local inquiries easier to understand and handle. Begin with business eligibility, an accurate profile and a clear plan for responding to prospective customers.
One connected plan
- Start with
- Your business and a useful outcome
- Keep control
- Client-owned accounts and direct ad billing
- Agree first
- Scope, eligibility and access
Future option: not offered yet. We currently start with Google Ads search campaigns and the landing page and conversion tracking behind them. Fit, scope and any platform eligibility or account access would be confirmed before this is offered.
Service planning, subject to fit and eligibility. These pages describe a proposed engagement; they do not establish platform access, agency partnership or live campaign delivery.
What this channel does
Local Services Ads connect eligible local businesses with calls or messages. Unlike conventional click-based search campaigns, this product uses a lead-oriented billing model. Category, geography and screening requirements apply.
Where it may fit
A possible fit for eligible service businesses with accurate business information, the required qualifications and someone available to respond. Category examples are not a substitute for checking your specific business and location.
How it typically works
- Confirm category, service-area eligibility and the checks required for the business.
- Review profile information, lead routing and an approved budget before launch.
- Assess incoming lead quality and booked work, with the client handling customer conversations.
What we would manage
- Eligibility and profile-readiness review; no invented badge or certification.
- Agreed service-area, schedule and budget management after access is authorized.
- Lead-quality review, reporting and current credit or dispute options where applicable.
What you would provide
- Client control of its business profile, advertiser account and billing.
- Business, license, insurance or identity evidence when required by Google, supplied securely.
- Accurate service details, an approved receiving number and an accountable lead responder.
What we would measure
- Platform-reported charged leads and ad cost, with billing definitions stated.
- Valid versus unwanted inquiries and the client's response outcomes.
- Booked jobs or appointments confirmed by the client; no assumption that every lead sells.
Measurement starts only after access is separately authorized and the inquiry path works.
Set the right expectations
Important boundaries
Google is phasing Local Services Ads into Performance Max campaigns with pay-per-lead goals. Timing and account workflows vary. Check the account's actual migration notice and preserve historical reporting before transition; do not treat this as ordinary Performance Max or promise screening approval.
Platform references
Documentation reviewed 2026-10-19. Product details can change; advertiser and agency eligibility require a fresh check before an engagement.
Visual overview
Google Local Services Ads — a visual overview
Conceptual example artwork. All depicted interfaces, statistics, ratings, listings, badges and statements are illustrative, not actual client results, verified credentials, service commitments, endorsements or platform partnerships. These are not verified platform interfaces. No video is available in this section yet.
Start with the business
A conversation before a campaign.
Discuss the offer, the audience and what a useful outcome would look like. Scope, access, fees and advertising spend are agreed separately.
Opens the homepage contact section, with our email address.