Search advertising
Future optionMicrosoft / Bing Ads management
Consider another route to customers who are searching. Build a measured Microsoft Advertising plan around your offer, rather than assuming another platform's settings will transfer unchanged.
One connected plan
- Start with
- Your business and a useful outcome
- Keep control
- Client-owned accounts and direct ad billing
- Agree first
- Scope, eligibility and access
Future option: not offered yet. We currently start with Google Ads search campaigns and the landing page and conversion tracking behind them. Fit, scope and any platform eligibility or account access would be confirmed before this is offered.
Service planning, subject to fit and eligibility. These pages describe a proposed engagement; they do not establish platform access, agency partnership or live campaign delivery.
What this channel does
Microsoft Search ads can appear on Bing and eligible search partner properties. Advertisers organize campaigns, keywords, ads and targeting. The actual network mix and available controls depend on the campaign.
Where it may fit
A possible fit when search demand exists for your offer and there is a reason to test another source of inquiries. We would consider lead quality, geography, budget and the effort needed to maintain a useful landing page.
How it typically works
- Agree the intended searches, locations, landing page and business outcome.
- Build or review a campaign, checking targeting and budgets rather than trusting imported defaults.
- Compare traffic and qualified outcomes over a stated period before expanding.
What we would manage
- Search structure, copy, exclusions and available network-setting review.
- Review of any imported campaign settings before separately approved activation.
- Spend and outcome reporting with attribution limits explained.
What you would provide
- Client-owned advertiser account and authorized agency access.
- Offer details, destination pages, claim evidence and an approved spend envelope.
- A way to distinguish real inquiries from raw conversion counts.
What we would measure
- Spend, clicks and available search or network reports.
- Verified inquiries and cost per qualified lead where records support it.
- Client-confirmed appointments or sales, kept distinct from platform conversions.
Measurement starts only after access is separately authorized and the inquiry path works.
Set the right expectations
Important boundaries
Copilot-related advertising opportunities exist within Microsoft's advertising ecosystem, but eligibility is not guaranteed placement. Copilot's campaign-assistance tools are also distinct from ads shown to consumers. We do not sell influence over organic Copilot answers or assert that imported settings are equivalent.
Platform references
Documentation reviewed 2026-10-19. Product details can change; advertiser and agency eligibility require a fresh check before an engagement.
Visual overview
Microsoft / Bing Ads — a visual overview
Conceptual example artwork. All depicted interfaces, statistics, ratings, listings, badges and statements are illustrative, not actual client results, verified credentials, service commitments, endorsements or platform partnerships. These are not verified platform interfaces. No video is available in this section yet.
Start with the business
A conversation before a campaign.
Discuss the offer, the audience and what a useful outcome would look like. Scope, access, fees and advertising spend are agreed separately.
Opens the homepage contact section, with our email address.