Facebook and Instagram advertising

What this channel does

Meta offers paid advertising across Facebook and Instagram. Social advertising reaches people while they browse and discover; it should not be treated as the same customer intent as a search for a specific service.

Where it may fit

A possible fit when the offer can be explained visually, suitable creative is available and the business can handle inquiries. We would consider buying-cycle length and capacity rather than assuming that more reach means more sales.

How it typically works

1. Agree a business objective, audience boundaries, approved offer and budget.
2. Prepare licensed creative and a useful destination, checking current account and policy requirements.
3. Review creative response and qualified outcomes before recommending another test.

What we would manage

• A separately scoped creative and campaign plan for Facebook and Instagram.
• Review of permitted audience and placement settings before authorized activation.
• Creative testing and performance interpretation with clear attribution limitations.

What you would provide

• Client-controlled business assets and ad account with approved delegated access.
• Licensed images or video, substantiated copy and a named creative approver.
• An approved destination, intake owner and separate permission for any future measurement tools.

What we would measure

• Available spend, reach, impressions and clicks, with reporting windows stated.
• Verified inquiries and qualification feedback rather than engagement alone.
• Client-supported appointments or sales, separated from platform attribution estimates.

Measurement starts only after access is separately authorized and the inquiry path works.